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Emotion and reason in consumer behavior

Emotion and reason in consumer behavior

Chaudhuri, Arjun

Book. English.
Published Oxford: Butterworth-Heinemann, 2006
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  • University Library – Earliest copy due back 8th March

    Barcode Shelfmark Loan type Status
    352035762X Main 658.8342 CHA One week Due back 8th March


Statement of responsibility: Arjun Chaudhuri
ISBN: 075067976X, 9780750679763
Note: Includes bibliographical references and index
Note: Hbk.
Physical Description: xv, 165 p. 24 cm
Subject: Consumer behavior; Consumer behavior Psychological aspects