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Consumer behavior and marketing strategy/ J. Paul Peter, Jerry Olson

Consumer behavior and marketing strategy/ J. Paul Peter, Jerry Olson

Peter, J. Paul; Olson, Jerry C. (Jerry Corrie) 1944-

Book. English.
7th ed.
Published Boston, Mass.: Irwin McGraw-Hill, 2004 Published Maidenhead: McGraw-Hill Education, 2004
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Available at University Library.

  • University Library – Three available in Main 658.8342 PET

    Barcode Shelfmark Loan type Status Notes
    3520432687 Main 658.8342 PET Four week Available Pbk.
    3520054272 Main 658.8342 PET Four week Available
    3520624278 Main 658.8342 PET One week Available Pbk.
    3502568084 Main 658.8342 PET One week Due back 4th March Pbk.
    3520624269 Main 658.8342 PET One week Due back 5th March Pbk.

Details

Statement of responsibility: J. Paul Peter, Jerry Olson
ISBN: 0071111778, 0072864877, 9780071111775, 9780072864878
Note: Includes bibliographical references (p. 515-544) and indexes
Note: Pbk.
Note: First published 1987
Note: Previous ed.: 2002
Physical Description: xxv, 578 p. ill. 26cm
Subject: Consumer behaviour; Consumer behavior; Marketing Strategic planning