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Show sold separately: promos, spoilers, and other media paratexts

Show sold separately: promos, spoilers, and other media paratexts

Gray, Jonathan (Jonathan Alan)

eBook, Electronic resource, Book. English.
Published New York : New York University Press 2010
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Statement of responsibility: Jonathan Gray
Note: Includes bibliographical references and index.
Physical Description: xi, 247 p. : ill. ; 24 cm.
Subject: Motion pictures Marketing Social aspects.; Mass media and culture.; Advertising Motion pictures Social aspects.; Television programs Marketing Social aspects.; Advertising Television programs Social aspects.; Paratext.; Intertextuality.
Reproduction: Electronic text and image data. Ann Arbor, Mich.: University of Michigan, Michigan Publishing, 2014. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of access: Intranet.
Series Title: ACLS Humanities E-Book.


  1. Introduction: film, television, and off-screen studies
  2. From spoilers to spinoffs: a theory of paratexts
  3. Coming soon! Hype, intros, and textual beginnings
  4. Bonus materials: digital auras and authors
  5. Under a long shadow: sequels, prequels, pre-texts, and intertexts
  6. Spoiled and mashed up: viewer-created paratexts
  7. In the world, just off screen: toys and games
  8. Conclusion: "In the DNA": creating across paratexts.