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    Show sold separately: promos, spoilers, and other media paratexts

    Show sold separately: promos, spoilers, and other media paratexts

    Gray, Jonathan (Jonathan Alan)

    eBook, Electronic resource, Book. English.
    Published New York : New York University Press 2010
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    Details

    Statement of responsibility: Jonathan Gray
    ISBN: 0814731945, 0814731953, 9780814731949, 9780814731956
    Note: Includes bibliographical references and index.
    Physical Description: xi, 247 p. : ill. ; 24 cm.
    Subject: Television programs Marketing Social aspects.; Paratext.; Advertising Television programs Social aspects.; Motion pictures Marketing Social aspects.; Advertising Motion pictures Social aspects.; Mass media and culture.; Intertextuality.
    In: ACLS Humanities E-Book.
    Reproduction: Electronic text and image data. Ann Arbor, Mich.: University of Michigan, Michigan Publishing, 2014. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of access: Intranet.
    Series Title: ACLS Humanities E-Book.

    Contents

    1. Introduction: film, television, and off-screen studies
    2. From spoilers to spinoffs: a theory of paratexts
    3. Coming soon! Hype, intros, and textual beginnings
    4. Bonus materials: digital auras and authors
    5. Under a long shadow: sequels, prequels, pre-texts, and intertexts
    6. Spoiled and mashed up: viewer-created paratexts
    7. In the world, just off screen: toys and games
    8. Conclusion: "In the DNA": creating across paratexts.