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By Armstrong, Gary (Gary M.)
Book. English.
Published Oxford Berg 1998 1998

Paperback. English.
Published Harlow Pearson c2012 2012
2nd ed., European adaptation ed

By Norris, Clive
Book. English.
Published Oxford Berg 1999 1999

Book. English.
Published Basingstoke Macmillan 1999 1999

By Kotler, Philip
Book. English.
Published Englewood Cliffs Prentice-Hall c1990 1990
2nd ed

Book. English.
Published Aldershot Ashgate 1998 1998

By Armstrong, Gary (Gary M.) author
eBook. English.
Published Harlow Pearson Education Limited c2015 2015
Twelfth edition, global edition

By Armstrong, Gary (Gary M.), author
Paperback. English.
Published Harlow, England: Pearson, [2020]
Fourteenth edition All formats and editions (4)
This volume shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning...

By Kotler, Philip, author
eBook. English.
Published Harlow, England: Pearson, [2021]
Eighteenth edition, Global edition All formats and editions (7)

By Armstrong, Gary (Gary M.)
eBook. English.
Published Harlow: Pearson Education Limited, [2017]
Thirteenth edition, Global edition
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