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By Mooij, Marieke K. de 1943-
Book. English.
Published Thousand Oaks, CA SAGE c2014

By Mooij, Marieke K. de, 1943-
Book. English.
Published Los Angeles, [Calif.]; London: SAGE, c2011
Second edition

By Mooij, Marieke K. de, 1943- author
Paperback. English.
Published Los Angeles: SAGE, 2019
5th edition
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this work offers...

By Mooij, Marieke K. de, 1943- author
Paperback. English.
Published Los Angeles: SAGE, 2019
3rd edition
Marieke de Mooij's book continues to explore how cultural influences can affect consumer behaviour. She uses her own model of consumer behaviour to answer...

By Mooij, Marieke K. de, 1943- author
eBook. English.
Published London: SAGE Publications, 2019
3rd edition
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author...

By Mooij, Marieke K. de, 1943- author
eBook. English.
Published London: SAGE Publications, 2018
5th edition
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding...
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