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By Anholt, Simon
Book. English.
Published New York Chichester John Wiley c2000 2000

By Mooij, Marieke K. de 1943-
Book. English.
Published Thousand Oaks, CA SAGE c2014

By Mooij, Marieke K. de, 1943- author
Paperback. English.
Published Los Angeles: SAGE, 2019
5th edition
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this work offers...
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