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Marketing to the new super consumer Mom & kid
Book. English.
Published
Ithaca, NY Paramount Market Publishing c2006
Trillion dollar moms marketing to a new generation of mothers
Book. English.
Published
Chicago, IL Dearborn c2005
Children consumption, advertising and media
Book. English.
Published Copenhagen Copenhagen Business School Press 2002
2002
The business of children's entertainment
Book. English.
Published New York London Guilford Press c1998
1998
