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By Mooij, Marieke K. de, 1943-
Book. English.
Published Los Angeles, [Calif.]; London: SAGE, c2011
Second edition

By Mooij, Marieke K. de, 1943- author
Paperback. English.
Published Los Angeles: SAGE, 2019
3rd edition
Marieke de Mooij's book continues to explore how cultural influences can affect consumer behaviour. She uses her own model of consumer behaviour to answer...
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