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By Mooij, Marieke K. de, 1943-
Book. English.
Published Los Angeles, [Calif.]; London: SAGE, c2011
Second edition

By Mooij, Marieke K. de, 1943- author
Paperback. English.
Published Los Angeles: SAGE, 2019
3rd edition
Marieke de Mooij's book continues to explore how cultural influences can affect consumer behaviour. She uses her own model of consumer behaviour to answer...

By Mooij, Marieke K. de, 1943- author
Paperback. English.
Published Los Angeles: SAGE, 2019
5th edition
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this work offers...
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