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Consumer behaviour
Paperback. English.
Published
Los Angeles: SAGE, 2019
4th edition / Zubin Sethna & Jim Blythe
All formats and editions (2)
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, while striking a balance...
Consumer behavior: buying, having, and being
Paperback. English.
Published
Harlow: Pearson Education Ltd, [2018]
Twelfth edition
Hooked: how to build habit-forming products
Hardback. English.
Published
London: Portfolio Penguin, 2014
The advertising effect: how to change behaviour
Paperback. English.
Published
South Melbourne: Oxford University Press, 2014
The choice factory: how 25 behavioural biases influence the products we decide to buy
Paperback. English.
Published
Petersfield, Hampshire: Harriman House, 2018
The dark side of social media: a consumer psychology perspective
Paperback. English.
Published
New York: Routledge, 2018
Brand sense: sensory secrets behind the stuff we buy
Book. English.
Published
London: Kogan Page, 2010
2nd edition
