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Why it sells decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
Book. English.
Published
Lanham, MD Rowman & Littlefield c2008
Eco-friendly and fair: fast fashion and consumer behaviour
Hardback. English.
Published
London: Routledge, 2018
The choice factory: how 25 behavioural biases influence the products we decide to buy
Paperback. English.
Published
Petersfield, Hampshire: Harriman House, 2018
The dark side of social media: a consumer psychology perspective
Paperback. English.
Published
New York: Routledge, 2018
Commercial cultures economies, practices, spaces
Paperback. English.
Published Oxford Berg 2000
2000
Marketing to the new super consumer Mom & kid
Book. English.
Published
Ithaca, NY Paramount Market Publishing c2006
Trillion dollar moms marketing to a new generation of mothers
Book. English.
Published
Chicago, IL Dearborn c2005
Boom marketing to the ultimate power consumer - the baby-boomer woman
Book. English.
Published New York Amacom c2006
2006
Understanding consumer choice
eBook. English.
Published Basingstoke New York Palgrave Macmillan 2005
2005
