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By Mooij, Marieke K. de 1943-
Book. English.
Published Thousand Oaks, CA SAGE c2014

By Mooij, Marieke K. de, 1943- author
Paperback. English.
Published Los Angeles: SAGE, 2019
5th edition
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this work offers...

By Mooij, Marieke K. de, 1943-
Book. English.
Published Los Angeles, [Calif.]; London: SAGE, c2011
Second edition

By Mooij, Marieke K. de, 1943- author
Paperback. English.
Published Los Angeles: SAGE, 2019
3rd edition
Marieke de Mooij's book continues to explore how cultural influences can affect consumer behaviour. She uses her own model of consumer behaviour to answer...
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