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Understanding the consumer a psychological approach
Book. English.
Published London Macmillan 1997
1997
Commitment-led marketing the key to brand profits is in the customer's mind
Book. English.
Published New York Chichester Wiley 2000
2000
Consumer behaviour advances and applications in marketing
Book. English.
Published London Prentice Hall 1997
1997
Consumer behaviour
Book. English.
Published
Hoboken, N.J. Wiley Chichester John Wiley [distributor] 2009
2nd ed
All formats and editions (2)
Consumer behaviour a European perspective
Book. English.
Published
Harlow: Financial Times/Prentice Hall, c1999
Rethinking marketing towards critical marketing accountings
Book. English.
Published London Sage 1999
1999
Individualism or emulation? difference and choice re-examined and the implications for the new tourism
Paperback. English.
Published
Sheffield Centre for Tourism and Cultural Change, Sheffield Hallam University 2004
