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By Higgins, James M
Book. English.
Published Fort Worth Dryden Press c1993 1993
[Rev. ed.]

By Harvard Business School
Book. English.
Published Boston Harvard Business School Press 1999 1999

By Brown, Linden
Book. English.
Published Basingstoke Macmillan 1994 1994

By Kapferer, Jean-Noël
Book. English.
Published London Kogan Page 1996 1996
2nd ed

By Ritchie, Bob
Book. English.
Published London New York Chapman & Hall 1993 1993

By D'Aveni, Richard A
Book. English.
Published New York London Free 1996 1996
Abridged ed

Book. English.
Published Malden, Mass. Blackwell Publishers 1999

By Grundy, Tony
Book. English.
Published London Prentice Hall 1998 1998

Book. English.
Published Harlow Financial Times Prentice Hall 2009 2009
2nd ed
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